The Operator Readiness Diagnostic
We Help Seed To Series B CPG Founders Scale From $1M to $10M
For venture-backed CPG founders facing board pressure: This 3-minute diagnostic reveals exactly what's broken—margins, cash flow, or systems—and what to fix first so you can extend your runway and hit your next milestone with confidence.
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Why Most Funded CPG Brands Burn Their Raise
Here are the common frustrations most founders face:
Scaling into retail before understanding true unit economics
Hiring team members without giving them operational frameworks
Margin erosion from retailer terms you didn't anticipate
Cash flow chaos from inventory mismanagement
Board asking questions you can't answer with confidence
The truth:
Most founders don't fail from lack of effort.
They fail from poor sequencing and unclear priorities.
You're running your business like a hustler when you need to operate like an owner.
With the Operator Diagnostic
Here's what you get:
Identify your true constraint (not surface symptoms): Is it margin structure, cash flow, or operational bottlenecks?
See where profit is leaking (or not being unlocked): SKU-level margins, channel profitability, or inventory inefficiency
Understand your bottleneck: Is it COGS optimization, distribution strategy, or retail compliance?
Get a clear recommendation on what to fix FIRST (before spending another dollar on ads or hiring)
Know whether you should scale, stabilize, or pivot your current strategy
This is not advice.
It’s a diagnosis.
WHAT THE ASSESSMENT YOU ACTUALLY GET
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WHAT YOU ACTUALLY GET
Your Complete Operator Readiness Report Includes:
Your Operator Readiness Score
Where you stand vs. funded CPG brands scaling profitablyYour Decision Risk Level
How close you are to making expensive scaling mistakesYour Operator OS Recommendation
Whether you should implement a full operational system—and whyYour Primary Constraint
What's actually broken: margin structure, cash flow management, or operational systemsYour Next Best Action
The ONE thing to do before anything else to extend your runway
You'll receive:
Immediate diagnostic results sent to your email
Custom constraint analysis for your business
Personalized 30-day action plan
Optional results review call (if you're a fit)
How It Works
1️⃣ Answer a short set of questions about how your business actually runs
Takes ~3 minutes • Revenue structure • Margins • Distribution • Operations • Decision-making
2️⃣ Get immediate clarity on your bottleneck and blind spots
Instant diagnostic results sent to your email
3️⃣ If relevant, you’ll be invited to review your results on a private call
Optional 30-minute deep dive • No obligation • No pressure • No generic advice
No obligation | No pressure | No generic advice.
Special Offer (Limited Time)
Free Diagnostic + Results Review Call
Regular Fee: $997
Today: FREE
This diagnostic normally costs $997 as part of our DTC Readiness package.
For a limited time, it's completely free—including a personalized results review call if you qualify.
This diagnostic is for product founders who:
Raised seed, Series A, or early Series B ($500K-$30M) and want to deploy it strategically
Have real traction (typically $1M-$20M revenue range)
Know margins could be better (or don't know your true SKU-level numbers)
Are scaling into retail and feeling margin pressure from slotting fees and terms
Have a team but no frameworks (people are executing reactively, not systematically)
Face board pressure for unit economics clarity and path to profitability
Want operator clarity on what's actually broken before making expensive decisions
This is NOT for:
This is NOT for:
Pre-revenue or under $500K revenue — you need product-market fit first
Under $50K/month consistently — stabilize and validate before systems
Burning cash with no clear path — fix profitability fundamentals first
Anyone looking for quick hacks or get-rich-quick tactics
Drop-shippers or arbitrage models
Note: If you're doing $10K-$20K/month, our Operator Foundations program may be a better fit. You'll find out which path is right for you during the diagnostic.
Without a Clear Operator Framework
Here are the common frustrations most founders face:
Making decisions emotionally or reactively
Guessing what to fix next (margins? ads? hiring?)
Scaling tactics before economics are proven
Spending on ads, hires, or tools too early
Feeling busy and stressed — but not in control
The truth:
Most founders don't fail from lack of effort.
They fail from poor sequencing and unclear priorities.
You're running your business like a hustler when you need to operate like an owner.
With the Operator Diagnostic
Here's what you get:
Identify your true constraint (not surface symptoms)
See where profit is leaking (or not being unlocked)
Understand your bottleneck: Is it margins? Distribution? Backend? Decisions?
Get a clear recommendation on what to fix FIRST
Know whether you should scale, stabilize, or stop
This is not advice.
It’s a diagnosis.
WHO THIS IS FOR
This is for product-based business owners who:
Are tired of guessing
Want calm, operator-level clarity
Care about profit, not just growth
Know mistakes get expensive at the next level
This is not for:
Influencers
Coaches selling vibes
People looking for tactics or hacks
Founder & Operator
KEANU HIBBERT
"Most funded CPG brands fail not from lack of capital, but from scaling without operational systems. I've spent 10+ years building the frameworks that turn funded startups into margin-protected, cash-flow-positive brands—and I'm obsessed with helping founders avoid the expensive mistakes I see every day."
$1M+ Annual Revenue (Herbal Fuel & Liquid Blenz combined)
40,000+ Units Sold across CPG brands
10+ Years in CPG & Brand Operations
Active operator handling real businesses with margins, inventory issues, and cash flow challenges daily.
Active Brands:
Herbal Fuel & Liquid Blenz
I'm not a consultant who sold a brand 5 years ago and now teaches from the sidelines.
I'm an active operator running real businesses with real margins, real inventory challenges, and real cash flow constraints every single day.
This isn't theory.
It's the playbook I use to run my businesses right now.
Frequently Asked Questions
Clear answers for operators who don’t want guesswork.
Is this really free, or is there a hidden pitch?
It's really free.
The diagnostic takes 3 minutes, and you get your complete Operator Readiness Report sent to your email immediately.
If your results show you're a good fit for the Operator OS, you'll be invited to an optional 30-minute Results Review Call where we'll walk through your specific constraints and what to fix first.
If it makes sense for both of us, I'll share how the full Operator OS can help. If not, you still leave with a clear action plan.
No obligation. No pressure. No generic advice.
Who is this assessment actually for?
Product founders doing under $100K/month who are stuck.
You're past the "just launched" phase. You have real traction and real revenue. You're selling products consistently.
But you can't break through to $100K/month or beyond.
You're tired of guessing what to fix next—margins? ads? systems? hiring? retail?
This diagnostic tells you exactly what's broken and what to fix first.
How is this different from other business assessments?
Most assessments are generic business questionnaires that spit out vague advice like:
"Focus on your customer"
"Optimize your funnel"
"Increase your marketing"
This diagnostic is built specifically for product-based businesses using the Operator OS framework—the same system I use to run Herbal Fuel and Liquid Blenz.
You get specific, actionable answers about:
- Your margin structure (where profit is leaking)
- Your distribution engine (why growth isn't repeatable)
- Your backend operations (why fulfillment breaks under volume)
- Your decision framework (why you're always reactive)
Not fluff. Not theory. Just what's broken and how to fix it.
How long does it take to complete?
3 minutes.
It's 10-12 focused questions about your business fundamentals:
Current revenue and consistency
Margin structure and profitability
Marketing and distribution channels
Operations and fulfillment systems
Decision-making process and clarity
No BS questions about "your vision" or "your why."
Just the operator fundamentals that determine whether you can scale without breaking.
What happens after I complete it?
Immediately:
You get your Operator Readiness Report sent to your email with:
- Your Operator Readiness Score
- Your primary constraint (what's actually broken)
- Your decision risk level
- Your next best action (the ONE thing to do first)
- Custom 30-day roadmap
If you're a fit for the Operator OS:
You'll be invited to book an optional 30-minute Results Review Call where we'll:
- Walk through your specific constraints and gaps
- Show you exactly what to fix first (and what to ignore)
- Map out the path from where you are to $100K/month
- Share how the Operator OS can help (if it makes sense)
If you're not ready yet:
You keep your diagnostic results and action plan.
No call. No pitch. No pressure.
You can implement the recommendations on your own and come back when you're ready.
Either way, you leave with clarity on your next move.
Stop Guessing. Start Operating With Clarity.
The difference between funded brands that scale profitably and those that burn their raise in 18 months isn't effort—it's operational clarity.
This diagnostic shows you exactly where you're leaking profit, burning cash, or making decisions without data.